Let’s create a circular economy, because recycling is the future

KeyPro-furniture_rental-product_as_a_service-circular_economy[data-lity-desc]
28 July 2020
You may have heard the terms: a circular economy or economic cycle before. But what does this mean? And what is involved in the practice?
  • Huur circulair meubilair bij KeyPro[data-lity-desc]
  • Huur en koop circulair meubilair bij KeyPro[data-lity-desc]
  • Huur en koop circulair meubilair bij KeyPro[data-lity-desc]
  • Huur en koop circulair meubilair bij KeyPro[data-lity-desc]

Let’s create a circular economy, because recycling is the future

You may have heard the terms: a circular economy or economic cycle before. But what does this mean? And what is involved in the practice?

Our earth is running at full speed, but without our planet we are literally nowhere. Everyday we use up more raw materials than our planet can handle. We do this for our basic needs such as food, drinks and shelter, but mostly for our inexhaustible need for luxury. Energy consumers keep using it endlessly, day in and day out. This goes on even though the earth’s population continues to grow rapidly. In the past 100 years, the world population has actually quadrupled. The strong growth in demand on one hand and the shortage of raw materials on the other makes it high time for change. We must stop consuming and start with a sustainable circular economy!

What does a circular economy look like?

We can handle our raw materials smarter in an economic cycle, so that our future generations can prosper on a healthy planet. The product life cycle will be considerably extended and it will look very different.

A short explanation of a circular economy:

1. Products as a service (PAAS)
Producers retain the ownership of user products. In practice, this means that customers only pay for the use of products, not for the possession. Another possibility is that the producer will buy back the product at the end.

2. The value of products is retained
By critically examining product reuse, the value of products is maximized. The product will be examined in order to see to what extent the components are still useable.

3. A damage-free production process
No harmful substances are emitted during the production, use or processing of the product. It will be safe for the user and the environment.

4. Usable products retain their original purpose as long as possible
The parts and raw materials of 'usable products' (such as lighting) are reused without loss of their quality. For example, a lamp is reused as lighting in a laptop.

5. Consumables are completely biodegradable
The raw materials of 'consumer products' (such as hand soaps) are completely biodegradable and (once all valuable raw materials have been removed) they will be returned to nature.

6. The quality will become more important than the quantity
Because the performance of the product determines the value, supplying the right quality becomes extremely important for the producer.

7. An important success factor is (cross-sectoral) chain collaboration
Only by cooperating, we can create a multiplied value for products. This will not only increase the economic value of all companies in the chain, but also the ecological and social value. Win-win-win!

8. The design already considers disassembly and separation of materials
The design phase takes the end of the use phase into account. Products are designed and developed in such a way that they are ultimately easily dismountable and material flows can be easily separated.

KeyPro takes the first steps towards a circular enterprise

The emergence of a circular economy takes time. Becoming aware, taking action and proceeding. It’s a transition in which we want to take the lead. At KeyPro we try to select products, such as tables and cupboards, as much as possible from sustainable wood. Should any damage occur during use, these are products we will be capable of repairing.

In addition, we also try to re-rent products as much as possible and even sell them when we can no longer rent them out. Our waste stream is separated as much as possible in cooperation with local waste processors. In the upcoming period, we want to include more products in our assortment that fit within the circular idea. We also want to enter into arrangements with suppliers, producers and partners. Unfortunately, this does not apply to all our products yet, but we will soon start with a separate interior line that approaches this as much as possible. Our ultimate goal? That KeyPro only offers products 'as a service' (PAAS).

All in all, the first steps have been taken, but we are still far from there. Together with our suppliers and customers we want to get some movements going, and really deal with products differently. We are doing this step by step and we get a bit closer every day.

Because we only have one planet, and it is our responsibility to take care of it!